I fix the problems that cost you margin. AI is how I do it faster.

Imran Anwar, fractional Chief AI Officer to CEOs, boards and investors in the UK and GCC: AI strategy from someone who builds it.

50+ staff Senior AI adviser, UK and GCC
600+projects
$1.3bn+raised by founders
Premier League
10xproven returns
Deutsche Bank
$2.6bn+business value
WIRED Trailblazer
1unicorn
Trusted by
600+Projects delivered for brands like these
$1.3bn+Raised by the founders we back
$2.6bn+Combined value of businesses supported
10xProven returns on investment

Is this you?

Most clients have 50+ staff and a board, owner or investor to answer to. Larger groups hire me for sprints, briefings and keynotes.

50+staff

You run a business with 50+ staff

AI could move your numbers. You need a senior owner for it, not a full-time hire.

$return on AI spend

You are spending on AI, but cannot show the return

Licences, a pilot or two, and no owner, no business case, no number.

1seat at the table

You want one senior person, not another vendor

Someone at the board table who has built AI products, not just read about them.

Tick the ones that sound like you.

Bring me a problem
Problems I solve

Bring me one of these.

In 30 minutes I will tell you whether AI is the answer, and what fixing it is worth.

  • “Our margins are being squeezed and we can't add headcount.”I take hours out of the work that eats margin, so the same team delivers more.
  • “We've spent on AI pilots and can't show the board a return.”A short list of projects, each with a business case and a number the board can track.
  • “Our investors want an AI plan before the next board meeting.”A credible plan that supports the value story, with costs and risks set out.
  • “Staff are putting client data into AI tools and there are no rules.”Clear policy, approved tools and controls, so the risk is managed, not banned.
  • “Quotes, reports and replies take days when they should take hours.”Faster turnaround, happier customers and more revenue from the same team.
  • “Everyone is selling us AI and we don't know who to trust.”An independent view, a fair supplier shortlist and contracts that protect you.

Senior help, sized to the problem

Four ways to work with me as a fractional Chief AI Officer, AI strategy consultant or speaker. AI consultancy in the UK, and AI consulting in Saudi Arabia, Dubai and the wider GCC.

How I build

Hands-on, and vendor neutral

Build partner on Anthropic and OpenAI, and hands-on across AWS, Microsoft, Google and the main automation tools. I choose tools last, once we know the problem and the return.

Check your readiness
Build partner
Claude
by Anthropic. Enterprise apps, agents, analysis and code.
Build partner
OpenAI and ChatGPT
Assistants, custom GPTs and the OpenAI API.
Cloud
AWS
Secure hosting, Bedrock and data pipelines.
Workplace
Microsoft
Copilot and Azure, governed and measured.
Workplace
Google Workspace
Gemini across Gmail, Docs, Sheets and Meet.
Automation
Automation
n8n, Make and Zapier, wired into your systems and governed.

Also in the toolkit: Slack, HubSpot, Notion, Motion, Perplexity, Runway, ElevenLabs and Higgsfield.

The show

What would you automate?

I ask business leaders where time and money leak, then show what the fix is worth. Sometimes I build it live.

Watch on YouTube
Free AI readiness assessment

Where does your business stand?

Eight questions, two minutes. You get an AI readiness score and the three things to do first. Want the numbers too? Try the AI ROI calculator.

Question 1 of 8
Pick the closest answer

    Want a second opinion?

    Leave your details and I'll send you a short personal note on your score and what I'd do first. I read every one myself. Privacy notice

    Resources

    Tools from my board work.

    The templates I use with leadership teams, free, plus a free AI ROI calculator and practical guides. Use them alone, or bring me in to run it.

    Get all five free templates

    The Opportunity Finder, AI Acceptable Use Policy, 90-Day Roadmap, ROI Worksheet and Board Briefing. Download them straight away.

    I'll email you all five and add you to my occasional practical AI notes. WhatsApp only if you tick the box. One click to unsubscribe. Never sold. Privacy notice
    Cover of the AI Opportunity Finder template
    FreePDF · 5 pages · Available now

    AI Opportunity Finder

    Score 20 everyday processes and find the three where AI pays back first.

    Get it free
    Cover of the AI Acceptable Use Policy template
    FreePDF · 4 pages · Available now

    AI Acceptable Use Policy

    An AI policy for employees, ready to adapt. Fill in the brackets and publish.

    Get it free
    Cover of the 90-Day AI Roadmap template
    FreePDF · 5 pages · Available now

    90-Day AI Roadmap

    One process, one quarter. Plan it on one page, track it week by week.

    Get it free
    Cover of the AI ROI Worksheet template
    FreePDF · 5 pages · Available now

    AI ROI Worksheet

    Cost, time saved and payback, with a worked example for your finance director.

    Get it free
    Cover of the Board AI Briefing template
    FreePDF · 5 pages · Available now

    Board AI Briefing

    Ten questions every board should ask about AI, and the red flags to listen for.

    Get it free
    Cover of the Pilot to Profit Playbook
    The playbookComing soon

    The Pilot to Profit Playbook

    The full five-stage method behind my work with boards, in one workbook.

    • All five stages, from first briefing to scaled results
    • Every template, editable, plus worked examples
    • Business case and board paper templates
    • Supplier and tool selection scorecard
    See what's inside
    Done with youUK and GCC

    Want it done properly, and fast?

    A Boardroom AI Briefing, a four to six week Strategy Sprint, or a fractional Chief AI Officer two to four days a month.

    Book a call

    From first call to real results

    1. 1. BriefingA half day with your leadership team.
    2. 2. DiagnosticWhere AI saves or earns most, and what stands in the way.
    3. 3. RoadmapA Pilot to Profit plan your board signs off.
    4. 4. BuildWe build the first wins with your team.
    5. 5. LeadI stay on as your fractional Chief AI Officer.
    Imran Anwar
    About Imran

    They didn't listen. So I built it.

    Early in my career I was ignored for being young. My employer paid a big consultancy to say what I had already recommended. So I started Alt Labs in 2017 to make sure good ideas get built, whoever they come from.

    I led innovation at London Midland Railway and Go-Ahead Group, where ideas had to survive boards, regulators and passengers. Since then: 600+ projects, founders who have raised $1.3bn+, one unicorn and 10x proven returns. Today I advise CEOs, boards and investors across the UK and GCC.

    WIRED x HSBC Trailblazers 2025 Arab Entrepreneurs Digital and AI Award British Muslim Entrepreneur of the Year (Digital) FSB Business of the Year, National Winner Insider North East 42 Under 42 2026 Tees Business Leader of the Year 2025 The Sunday Times Best Places to Work 2026
    What I have built

    Three companies, not a slide deck

    Founder and CEO · 2017

    Alt Labs

    The AI and venture building company. Build partner on Anthropic and OpenAI, headquartered in Middlesbrough and Riyadh. 600+ projects, founders backed have raised $1.3bn+.

    altlabs.co.uk →
    Co-founder · 2026

    GABI AI

    Real-time voice translation on calls and video, so people who do not share a language can talk as if they did. Built for a UK and GCC world.

    gabiapp.com →
    Founder and CEO · 2023

    Flok

    The largest co-working space in the North East of England, ranked among the best in the UK. The physical home for the founders we back.

    flok.life →
    Featured in
    Tees Business WIRED x HSBC Trailblazers The Sunday Times Best Places to Work Entrepreneurs' Forum Teesside business leaders on patience and contracts
    FAQ

    Straight answers

    The questions leaders ask me most. If yours isn't here, ask me directly.

    Ask me a question
    What does a fractional Chief AI Officer do?

    Owns AI at board level a few days a month. Picks the problems worth solving, manages risk and suppliers, and reports the return.

    Is my business big enough?

    If AI could move a cost, risk or revenue line that matters to your board, yes. Most clients have 50 to 200 staff. Bigger? See below.

    Do you work with larger companies?

    Yes. For organisations of 200 to several thousand staff, I work alongside your technology and data leaders on an AI Strategy Sprint, a Boardroom AI Briefing or a keynote.

    Do you work with private equity and investor-backed firms?

    Yes. I help boards and operating partners find where AI adds value across a business or a portfolio, and build the case.

    Which sectors do you work in?

    Most often private equity and investor-backed firms, financial services, family groups in the GCC, and transport and logistics, where I led innovation at London Midland and Go-Ahead Group.

    Do you build as well as advise?

    Yes. My team builds what we plan, so you get something that works, not a report.

    Which AI tools should we use?

    Start with the problem, not the tool. I work across all the major platforms, so I recommend what fits your data, systems and risk.

    Do you work in the GCC?

    Yes. I provide AI consulting in Saudi Arabia, Dubai and the wider GCC, with Alt Labs' international headquarters in Riyadh.

    How do I measure the ROI of AI?

    Start with the hours a process takes today, what that time costs, and how much AI can realistically save once people use it. Then set that against build and running costs. Try the AI ROI calculator.

    Do you help with AI governance and policy?

    Yes. I set up an AI governance framework that fits your size: an AI acceptable use policy for employees, approved tools, risk checks and simple reporting to the board. Start with the free AI governance framework guide.

    How much does a fractional Chief AI Officer cost?

    Retainers are priced by days a month, two to four, with a three-month minimum. Sprints are a fixed fee agreed upfront. Book a call and I will quote for your business.

    Do you offer AI keynotes in Saudi Arabia and the GCC?

    Yes. I speak on AI, innovation and venture building at events across Saudi Arabia, the UAE and the wider GCC, as well as the UK.

    What is the AI readiness assessment?

    Eight questions on your people, systems, data and budget. You get an AI readiness score and three priorities to act on first. Take it here.

    Work with me

    Tell me the problem.

    Three quick steps, under a minute. You will leave our first conversation with three priorities for your business, whether we work together or not.

    • A personal reply within one working day
    • No sales sequences. Your details are never sold
    • Working across the UK and GCC
    Prefer to pick a time?

    What can I help with?

    Pick one to continue